90 YEARBOOK 2022 what an enormous challenge climate change really is to the built environment. It also highlights the many ways conservation philosophy and practice might (and often already do) offer opportunities to address those challenges. A reflective moment after the conference had us taking stock and drafting an advocacy document (available on the IHBC Toolbox), which was no mean feat due to the overlapping and varied levels on which the issues turn. Here we share some of the threads to emerge from the podcast and invite all IHBC members to help us refine, enhance, and communicate these messages as we champion the many ways conserving our places really does conserve our planet. Conservation professionals are well placed to lead on the challenge of transforming standard industry practice to become more focused on sustainable outcomes; if we fail to lead, we are likely to see great damage done to the existing built environment through the flawed efforts of vested interests. It is important to keep up to date with the latest research, technologies, and tools, as rapid advances especially in BIM, AIM, GIS, and carbon analysis are changing industry practice. So much of conservation practice is inherently sustainable, yet it is not well known or respected outside our sector. We should look to expand impact by coordinating and partnering with other environmental, social, and civic groups, finding common ground and advocating common purpose. Broadening our public engagement requires adjustments both in content and format. In terms of content, simple messages tend to work better than nuance; campaign examples might include the reduction of VAT on repairs and maintenance, and the need to increase skills and qualifications throughout the sector. We must continue to explore and experiment with new distribution channels, content delivery formats, and digital engagement techniques to ensure our messages reach new and existing audiences alike. Building coalitions and gaining broad public support for our key messages will be crucial in the years to come. Michael Netter is the IHBC Professional Services Officer. BUILDING · CONSERVATION INSTITUTE · OF · HISTORIC · Change on the high street How urban retailing is adapting Government funding programmes What’s next for the Broadmarsh No 171 March 2022 Institute of Historic Building Conservation The River Severn The Severn navigation Powis Castle: a great survivor Repairing the Iron Bridge No 170 December 2021 Institute of Historic Building Conservation CONTEXT, the journal of The Institute of Historic Building Conservation, now goes out to all IHBC members four times a year. Keep in touch with the latest news and views and keep your finger on the pulse of professional building conservation. INSTITUTE OF HISTORIC BUILDING CONSERVATION YEARBOOK The IHBC is the principal body in the UK representing professionals and specialists involved in the conservation and preservation of the historic environment. Its members include conservation architects, architectural historians, conservation officers, planners, surveyors and other specialist consultants, as well as academics, conservators and craftspeople. Published by Cathedral Communications, the IHBC’s prestigious 5,000 copy circulation Yearbook includes essential information on the institute and the conservation sector, and features useful articles and other information for front-line historic environment professionals. To subscribe, order a copy or request advertising details please contact Cathedral Communications Limited 01747 871717
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