Training Course: Communications for Infrastructure and Development Projects

22 November 2017
London

Getting your narrative right is vital if you want to engage public interest and secure stakeholder support for infrastructure and development projects … where the benefits of a proposal often seem fair away, but the impacts are often felt strongly and locally today.

This advanced training course provides in-depth expertise on managing communications for infrastructure and development projects, including:

● Building your communications strategy
● Harnessing the wider story – for example economic, employment, regeneration, or devolution angles – and linking to the national picture.
● Effective pre-consultation engagement.
● Researching and testing messages, including using polling and focus groups.
● Mapping and engaging with your stakeholders.
● From short-term tactics to long-term narrative.
● Managing high political and public interest, locally and nationally.
● Aligning stakeholder interests – from sponsor, to delivery body, to businesses, and the public.

The course is taught by Paul Chapman: Paul was Managing Director of HS1, co-authored the DfT’s Brown Review on rail franchising, was Interim Communications Director at HS2, and developed the transport strategy for the London 2012 bid.

He therefore has first-hand experience of the techniques and approaches required to deliver effective infrastructure communications across high-profile public and private sector projects.

● Date: Wednesday 22nd November
● Time: 9.30am to 12.30pm
● Location: Westbourne, 17 Carlton House Terrace, London, SW1Y 5AH
● Cost: £250+VAT. (Discounts are available for bookings of more than three delegates)

To register, please book online, email training@westbournecoms.com, or telephone 0203 397 0100.
Register online